Affinity Solutions (Affinity) is the leading consumer purchase insights company that provides a complete view of U.S. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 140 million debit and credit cards. This data is transformed into actionable insights for marketers, consultancies and financial services companies to drive market share and revenue growth. Affinity powers CometTM, a powerful data-led intelligence platform that enables marketers to effortlessly plan, activate and measure with complete confidence by linking campaigns to the outcome that matters most: consumer purchase.  For more information visit www.affinitysolutions.com.