Sharethrough is a top global independent omnichannel ad exchange. Advertisers benefit from maximizing user attention and performance through research-backed ad enhancements for video, Connected TV, display and native ads while curating ad inventory for sustainability, optimized directness, and quality. Publishers benefit from directly sourced demand, scale, and quality, prioritizing their monetization efforts while elevating performance. Sharethrough became the first ad exchange to launch Green Media Products in 2022 to help the industry lower the carbon footprint of their digital campaigns. Since then, the company went on to host the inaugural 2023 Green Media Summit in New York City and is continuing to pioneer sustainability initiatives across the advertising technology industry.
The digital advertising industry is in the early stages of improving its sustainability and decreasing its carbon emissions. But what are the best ways for advertisers to approach the myriad of options to improve their sustainability? And how does sustainability impact advertiser performance? This session will dive into both questions with a presentation on the current state of sustainable ad solutions and hearing from Digitas on how their sustainability efforts for iRobot impact performance.
In this exclusive interview, JF Cote, CEO of Sharethrough, shares his journey in building a top global ad exchange. Discover how he pioneered sustainability in ad tech and elevated creative standards using innovative proprietary technology. Gain unique insights into the future of advertising and sustainability in the digital landscape.