With its advent, CTV fundamentally changed the experience of watching and advertising on television. It provided on-demand access to more content than ever before and changed the paradigm of advertising — with new targeting options and creative capabilities. CTV has now expanded to TV viewership outside of the home, creating a new and greater optionality for marketers. Join Atmosphere CRO Ryan Spicer in a conversation on the ways in which CTV technology can be utilized to move beyond conventional TV advertising.
Speakers
Key Takeaways
- CTV video outside the living room is a new and important advertising option.
- Advertisers have the opportunity to reach their target audiences – with intentionality – while they’re actively spending money at restaurants, bars, gyms, doctor’s offices, and other everyday places.
- Brands can tailor and create ads that truly break through for optimal performance.
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