Does popularity mean anything in an increasingly fragmented world? Is this really the death of the mainstream, or is there a new mainstream evolving out of a more democratized, fan-controlled and inclusive definition? Popularity has become a new working framework for content that delivers the unexpected, connects people together and brings nuanced and individual experiences to a bigger stage.
This new definition of popular makes sense of the paradox that despite endless channels and platforms, we still find people looking for big moments to come together over a shared love of characters, challenges, mysteries and love stories. How can marketers learn what will drive reach, engagement, re-watch, affinity and ultimately brand love via the matrix of the intersection of popularity and fandom?
This new definition of popular makes sense of the paradox that despite endless channels and platforms, we still find people looking for big moments to come together over a shared love of characters, challenges, mysteries and love stories. How can marketers learn what will drive reach, engagement, re-watch, affinity and ultimately brand love via the matrix of the intersection of popularity and fandom?
Speakers
Key Takeaways
- Decoding the dynamics of popularity in a fragmented world.
- Understanding the role of fandoms in marketing today.
- Engagement strategies and tactics rooted in popular content.
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