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Behind The Burger with Shake Shack CMO Jay Livingston

The Marketplace

Experience Economy

Shake Shack fans love its iconic ShackBurger and crinkle cuts, but its commitment to serving high quality food made with premium ingredients, warm hospitality and uplifting experiences are what make the fast casual chain stand out in a crowded industry. Its brand purpose and employee and community investment are what makes Shake Shack’s brand love strong.

Join Jay Livingston, Shake Shack’s Chief Marketing Officer, for a candid conversation with Ross Martin, Known’s President, about the Shake Shack origin story, unique guest experience and why the brand resonates with guests around the world, as well as Jay’s career path, leadership advice and sources of inspiration.

Speakers

Key Takeaways

Weave purpose into everything you do. Stand For Something Good is our purpose that guides everything we do at Shake Shack from using the best ingredients to providing unforgettable experiences for our guests, team members and partners.
Keep guests top of mind. We have always been focused on creating uplifting experiences and as we continue to grow, how do we continue to do this in thoughtful, impactful ways.
Partner with and give back to local communities you're a part of. From chefs to artists, we're constantly seeking opportunities to gather communities and enrich not just our hometown of New York but the neighborhoods we serve.

Behind The Burger with Shake Shack CMO Jay Livingston

Speakers

Key Takeaways

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