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In-Scene Advertising at Scale: How Networks and Brands are Leveraging VPP
Join leading Spanish-language media company TelevisaUnivision, top creative ad agency Essence Mediacom and the leading provider of virtual product placement (VPP) solutions, Ryff, as they provide their unique perspectives on VPP. Learn how they are monetizing entire catalogs of content, bringing in advertisers across borders without interrupting production and building multi-channel ad campaigns that improve brand recall and drive measurable intent to purchase.
In this session, panel participants will provide their unique perspective on the value of virtual product placement (VPP) - TelevisaUnivision, the world’s leading Spanish-language media company with a portfolio of 38 cable networks; Essence Mediacom, a creative ad agency developing high-impact campaigns for their customers; and Ryff, the technology powerhouse leading the industry in the use of AI, to create authentic connections between consumers and their products, through seamless and highly scalable virtual product placement. From how to monetize entire catalogs of content, to bring in advertisers across borders without interrupting production and how to build multi-channel ad campaigns that improve brand recall, as well as drive measurable intent to purchase, this is a session no one should miss.
In this session, panel participants will provide their unique perspective on the value of virtual product placement (VPP) - TelevisaUnivision, the world’s leading Spanish-language media company with a portfolio of 38 cable networks; Essence Mediacom, a creative ad agency developing high-impact campaigns for their customers; and Ryff, the technology powerhouse leading the industry in the use of AI, to create authentic connections between consumers and their products, through seamless and highly scalable virtual product placement. From how to monetize entire catalogs of content, to bring in advertisers across borders without interrupting production and how to build multi-channel ad campaigns that improve brand recall, as well as drive measurable intent to purchase, this is a session no one should miss.
Speakers
Key Takeaways
- Why networks, distributors, brands and agencies are increasingly integrating VPP into their media mix.
- How VPP is enabling new monetization opportunities for networks, especially across FAST channels.
- How to scale VPP across programming, especially internationally as brands and audience tastes change.
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