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Creator Commerce: Authenticity Meets Performance Rigor
Join Smartly.io’s Head of Creative Sarah Hiraki, TikTok’s Global Head of Operations Adrienne Lahen and Brooklinen's Director of Growth Marketing Jasmine Rayonia, to discuss the balance between maintaining authenticity and meeting the demands of performance metrics in the world of creator commerce. Explore more about embracing Gen AI and creative tech to achieve scale while telling authentic stories to help marketers reach goals in a new creator economy.
Speakers
Key Takeaways
- Creative is the new performance lever in advertising.
- UGC and Short Form Video delivers more engagement and higher ROAS than traditional creative so marketers have increasingly embraced working with creators. Creator content lends an air of authenticity and helps drive sales.
- In a TikTok-like explosion, marketers need new types of content and must embrace creative technology to help scale this type of creative across social efficiently.
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