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Revamping a Heritage Brand: How General Mills Made Gushers Relevant Again
With nearly 40 years of heritage in making fruit snacks, General Mills has established itself as the beloved fruity treat for Gen Z with Gushers, Fruit by the Foot and Fruit Roll-Up. Sensing a new, enigmatic generation of teens, General Mills knew they needed to revamp these iconic brands in a manner that speaks to teens and the parents who shop for them. Join General Mills and their design partner Pearlfisher to delve into the challenges of bringing new life and relevance to a recognizable product portfolio.
Audiences will gain insights into the design thinking behind the new brand expressions, as well as the importance of acknowledging and celebrating the unique experiences of today's consumers.
Audiences will gain insights into the design thinking behind the new brand expressions, as well as the importance of acknowledging and celebrating the unique experiences of today's consumers.
Speakers
Key Takeaways
- Gain insights into the design thinking behind General Mills’ new brand expressions.
- Learn how to lean into the power of nostalgia while staying relevant and innovative.
- Understand the importance of acknowledging and celebrating the unique experiences of Gen Z today in order to build a sense of connection and loyalty.
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