Advertising Week sits down with Tim Armstrong, Founder and CEO of Flowcode, to discuss the offline marketing landscape and how brands can engage with their audience at the point of inspiration. 80% of the economy is still offline — how can brands maximize their IRL presence to capture first-party data, turning viewers into loyal customers?
Tim Armstrong is a 30-year veteran in the technology industry. As a key leader at Google, he oversaw the creation of online advertising. Later, as Chairman and CEO of AOL, Armstrong continued to leave an indelible mark on the digital landscape and tech innovation.
Today, he is the CEO of Flowcode, a company he founded after identifying the need for brands to connect directly with their customers. Tim has made a conscious effort to focus on the offline world. With the ever-growing data capture of the internet platforms, Tim believes it's more important than ever for companies to connect with their audience IRL and own the data from those interactions.
In this interview, Tim will discuss tactics and strategies to build a loyal customer base and improve conversion rates for offline media spend.
Tim Armstrong is a 30-year veteran in the technology industry. As a key leader at Google, he oversaw the creation of online advertising. Later, as Chairman and CEO of AOL, Armstrong continued to leave an indelible mark on the digital landscape and tech innovation.
Today, he is the CEO of Flowcode, a company he founded after identifying the need for brands to connect directly with their customers. Tim has made a conscious effort to focus on the offline world. With the ever-growing data capture of the internet platforms, Tim believes it's more important than ever for companies to connect with their audience IRL and own the data from those interactions.
In this interview, Tim will discuss tactics and strategies to build a loyal customer base and improve conversion rates for offline media spend.
Speakers
Key Takeaways
- Offline marketing strategies.
- Emerging marketing technology.
- Improving your customer acquisition funnel.
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