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Exploring the Vision of Live Events: How the NBA is Driving Loyalty with Web3
The NBA has been exploring and using Web3 technology for several years. Using NFTs, blockchain and metaverse technology linked with AR/VR, the NBA has successfully moved the needle in creating a better experience for fans.
Speakers
Key Takeaways
- How the NBA has transitioned from cost centers to revenue generators.
- Reimagined seat licenses and repositioned sports collectibles.
- Brought the NBA to life in the Metaverse with innovative tech.
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