Lara Koenig serves as MiQ’s Global Head of Product, leading product strategy and partnership development for MiQ’s omnichannel advertising capabilities.

Over the course of her eight-year tenure with MiQ, Lara has led a variety of high-scale teams across Programmatic Trading and Product Development, managing departments of 50+ to deliver best-in-class service and advertising innovation for global Marketers.

Outside of her contributions to MiQ, Lara has influenced the wider ad-tech industry through participation in cross-industry working groups, serving as an evangelist for publisher development and fostering education and standards for buy-side supply path optimization.