Amman Badlani is the US Head of Search across GroupM agencies. He has nearly two decades of experience in Strategic Planning & Activation within the areas of Paid Search, Commerce, Search Engine Optimization (SEO), Paid Social, Display, Video and Web Analytics. He has worked in various industries across CPG/FMCG, Technology, D2C Retail, Pharma, Consumer Electronics, Auto, Finance, Insurance and Fine Jewelry.