Sharethrough is a top global independent omnichannel ad exchange. Advertisers benefit from maximizing user attention and performance through research-backed ad enhancements for video, Connected TV, display and native ads while curating ad inventory for sustainability, optimized directness, and quality. Publishers benefit from directly sourced demand, scale, and quality, prioritizing their monetization efforts while elevating performance. Sharethrough became the first ad exchange to launch Green Media Products in 2022 to help the industry lower the carbon footprint of their digital campaigns. Since then, the company went on to host the inaugural 2023 Green Media Summit in New York City and is continuing to pioneer sustainability initiatives across the advertising technology industry.