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Case Study: How Sustainability Impacts Ad Performance for iRobot
The digital advertising industry is in the early stages of improving its sustainability and decreasing its carbon emissions. But what are the best ways for advertisers to approach the myriad of options to improve their sustainability? And how does sustainability impact advertiser performance? This session will dive into both questions with a presentation on the current state of sustainable ad solutions and hearing from Digitas on how their sustainability efforts for iRobot impact performance.
Speakers
Key Takeaways
- The current and future state of sustainability in digital advertising
- How sustainable solutions and messaging impact advertiser performance
- How to improve the sustainability of your ad campaigns
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